We feel that it is reductive and demeaning to workers on this campus, allegedly aiding us students in "getting to know" our staff, while really presenting us with caricatures of real people. We applaud the Living Wage Campaign for taking steps to help facilitate the forming of MEANINGFUL relationships between workers and students, and are vaguely disgusted by the people behind this advertising (Sodexo? The administration? - at least for approving it).
Keep your eyes peeled for our own versions of this advertising: we're expecting it to spark some controversy. But controversy means dialogue. And thought.
Do you have thoughts?
I think you have bigger things to worry about, this is really reaching.
ReplyDeleteYou all are very self righteous. It's just an advertisement. You are only trying to be annoying activists so you can feel good about yourselves.
ReplyDeleteI don't find the advertising infuriating. In my opinion, I didn't correlate this ad with the reduction of Daniel to a one-dimensional food service worker (which is what I am assuming you believe the advertisement is doing judging by the ads on the right). I actually thought it was nice to have a photo of someone who works in a NU dining hall.
ReplyDeleteMy concern is that this is a symptom of "demonizing" sodexo. It seems like anything sodexo put up would be infuriating.
Wait, isn't this way more information than what most restaurants have about their employees?
ReplyDeleteexcept restaurants don't call themselves communities...
ReplyDeletebesides the fact that workers we've talked to have expressed displeasure with the ads, we just don't see it as uniting workers and students or ANYTHING like that, which is our interpretation of the purpose of "he might just make you one too." what was yours?